14 May What is Influencer marketing ?
It is a type of marketing where we use influencers for product placement and endorsement.
Q: Who is an influencer?
- An influencer is a person or group of people who motivate people to take action.
Influencer marketing is never about selling a product. Sometimes we use this marketing for brand awareness, to sell a product, for traffic on your websites or for the registration process.
What can you do if you are influencer or want to be ?
If you are an influencer or want to be, then you need to work on your brand equity. For example, you may have seen channels with a million followers, but their brand equity is low. And because of this, big brands won’t consider them. The same is for small channels that have brand equity, even with fewer followers. So a big company finds them. This is the power of influencer marketing. Now the question comes in our mind that :
Q: What is brand equity?
The brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than form the product or service itself.
Companies can create brand equity of their products by making them memorable, easily recognizable, and superior in quality and reliability.
How to Build a Brand Equity ?
People don’t have a fondness for a brand because of what they sell. They fall in love with a brand because of what they’ve promised to do for them and how much they care for their customers.
Another question arrives in our mind that “How do we maintain customer’s trust more than our sales? And the answer to this question is that it’s about maintaining a good interaction with your customers. Its how much you value all your customers despite their queries. One most significant step is to choose the right influencer, who has excellent content and audience. The next thing isto understand if the content of the influencer matches your brand or not. Because the influencer needs to connect with the audience and motivate them to buy your brand, if it will be different from your brand, people would be taking it as a marketing scheme from the brand and money-making strategy by influencer rather than getting inspired to buy it.
How to Figure out your Brand Equity ?
To figure out what’s your brand equity following are the steps: –
- PRODUCTS / SERVICES
- DIFFERENT AND UNIQUE SELLING POINTS
- EMOTIONAL BENEFITS
- EQUITY STATEMENT
And if you want your brand equity on the top, you should follow these five-steps. These are things that a customer wants from a brand.
We can see a lot of people investing their time on social media. Many prefer to make social media influencers as their carrier or for their part-time income. No doubt, this field is growing, and one can promote its brand to the next level. Better start now!
Q: How to find out the right influencer?
Ans: To find the right influencer, you can go to this website www.bigboysconsulting.com; this will help you to advertise your product through the right influencer and can make your channel grow faster.