Does your site display in a proper way in all browsers?

Statistics tell the most used browser timely. Just 4 years ago, Internet explorer was the most used web browser. Also, Firefox had double the market share of Internet explorer. But the share of internet explorer has now been cut in half and chrome has taken the number one spot these days. Earlier, Chrome was not much known. If your site is old, then how is it showing up in a new browser like chrome? Does it properly function and all the pages work well? This is not the case as there is no good user experience for the web visitor. It is essential to understand that a website designing does not lasts forever. New features keeps on getting updated and you have to install them in your website to keep your website updated as well. As browsers keep on accommodating new features, they phase out all the old features.

It is essential to keep the website updated for the customers as well as search engines. When you keep your site regularly updated, google recognizes it and treats it appropriate and relevant. Regular website updates is one of the crucial thing that google mainly considers for the good search engine rankings. For example, If you want get your car serviced timely and keep it in the same condition for 2-3 years, will it really work properly in the manner it should? Thus, regular website updates as well as maintenance will keep the search engines as well as the users pleased in different ways. Update your website every month with the right plugins and other features.

What type of updates you should do?

Are you confusing website updated with a complex work? That’s not the case. Updating your website can be as easy as installing a new wordpress blog on your site, writing weekly articles or adjusting the content patterns to reflect changes in the business patterns. Writing fresh content about business or service will help you in interacting with the customers timely along with the relevant information. Many businesses get confused in what type of writing they should introduce to their website. You can identify this by putting yourself at the customer’s place and thinking about the questions you will ask being a customer. Each and every question is the right opportunity to get in touch with users. Thus, in order to get your website updated regularly, you should hire a digital marketing team, Big Boys Consulting who aims at providing you the proficient services at the budget-friendly prices. From creating the right blog posts to getting more engagement to your website, we have the right expertise.

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• Attracting online traffic on your website

Every online business owner wants his or her business to get flourished in all directions; online traffic is a crucial source to it. Now some of you might pay for expensive ad promotions or buy email lists to increase your audience. Neither of the above is guarantees online traffic and costs you unnecessarily. Blog posting is something of a worth strategy. As you blog, you not only share content, but you also add up to your website’s index page. Each of your new blogs creates lead and generates more traffic towards your website. Posting blogs also manages your social media existence as people are easily able to share your content.

• To blog is to keep updated

One of the most vital things that every website holder must follow is to keep their website fresh updated. There is nothing as bad as a stale website for any business. You need to understand that your online existence is quite vulnerable if you let it stay untouched for a while. The best and most effective way to keep your site alive and new as ever is blogging. It is observed and practiced that the website which blogs regularly has more chances of sustaining Google ranking. This is the ultimate way to gain more audience. Blogging and keeping your website content updated can help you stay on the radar of your targeted and relative audience.

• Have you heard about long-tail keywords?

All of us know how valuable SEO is to a website. It is a big deal to sieve out the best and apt keywords to stay on the search engine results. When it comes to doing brand-specific searches, people usually search with long phrases, which are known as ‘long-tail key.’ Now it would be difficult and messy to adjust such long keywords on your product pages. That’s when the blogs are put into use. You can strategize long keywords in your blogs and easily fetch online traffic. As impressive are the above reasons to have a blog of your own, we can help you with our blogging services as well. Big Boys Consulting is a team with top-notch professionals who are pro in creating blogs on several themes such as fashion, food, travel, fitness, lifestyle, etc. If you want to experience the benefits of influencing content blogs, Big Boys Consulting is the right option.

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Some reports have shown that e-commerce companies like Flipkart, Amazon, Bigbasket, and Grofers observed a massive rise in orders. The reason being that most of the people are now dodging crowded places, including shopping malls and markets.

Because of this pandemic, people from all over the world are practicing social distancing. Almost every company has asked their employers to work from home.

Experts observed that our patterns are somewhat matching with that of China. They, too, were dependent on the internet for daily supplies and products.

Vipul Parekh, the co-founder of Bigbasket, said that their company witnessed a spike in orders, and their growth has increased to 30 percent in comparison to the last month, and this growth has been speeding up since.

SoftBank-backed e-commerce company Snapdeal also witnessed an increase of 25 % in sales of masks and other hygiene products like hand rub sanitizers in the previous five days. However, their overall volume of orders still stands strong. When India reported its first suspected case of COVID-19, Snapdeal sold over 50 percent of masks.

E-Commerce platforms are Monitoring their Supplies at the BackEnd.

E-commerce firms are trying their best to keep track of their supply-chain and delivery network. They are taking precautions and are using thermal scanners and guns to check the temperature of their staff. Bigbasket considers the safety of its staff and customers as the primary concern. That’s why they make sure that every employee wears disposable gloves and masks. Big Basket also ensures regular cleaning of all its grocery crates. The company is taking all the preventive measures like it regularly checks the body temperature of all its delivery executives. Many such companies are following this same pattern.

Companies have also implemented the idea of “No-Touch,” which ensures no direct contact between the customer and the delivery executive. Customers can have their products get delivered at the doorstep.

According to some reports, the previous 15 days have witnessed considerable demand for hand sanitizers and face masks. This demand has been increased by 559% for sanitizers and by 334% for face masks. The need for other items like hand wash and disposable gloves have also been increased by 81% and 66%, respectively.

E-commerce industries should make the most of this time, and no doubt, it is a golden opportunity for many companies like Amazon, Flipkart, Bigbasket, etc. in building strong and healthy relationships with the customers. Almost every person is ordering things online, and it seems that such platforms have become no less than a lifeline for them,” said an e-commerce industry executive. The person also said that even during the lockdown, e-commerce companies show their sincere willingness to partner with the government to provide all the essential items among people.

Strategies for Advertisers and Online Retailers to Boost Their Sales

1.    Look ahead and rethink about the efforts.

It is imperative that you work on a crisis plan. You must pay heed to your current and post-Corona virus strategies. Your crisis plan should evolve according to the circumstances which require your fast response.

• Change your sales channel.

This time asks for the digital presence of your business. Your offline store might not earn you profit now because this pandemic has forced people to practice social distancing. You will not find more sales if you continue to work offline. People prefer to stay at home, which makes it essential for you to transfer your business online. Your online presence can turn beneficial for you. You must also acquaint yourself with other social media platforms. This way, you can connect better with your customers.

• Be creative and innovate new ideas.

If you want to outshine your business, then you have to think of new and creative ideas through which you can efficiently connect with your customers. Customers, too, love creative ideas. So, it’s an apt time for you to focus on some emerging opportunities which can earn you profit.

• Make use of all your assets to keep up with demand.

Make efforts to sustain the demand. You can also raise digital marketing efforts. Now is not a good time to push marketing. Instead, social selling can help you in a better way.

• Rethink your discount strategy

Tempting consumers with heavy discounts will do no good to you. Be practical and try to make unique strategies that can earn you profit. Make use of smaller sales and try to do category-specific promotions.

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